Job Description

Position Summary:

The Physician Liaison is responsible for strengthening relationships between the practice and referring providers, enhancing communication, and driving patient referrals. This role serves as the primary link between external healthcare providers and the organization, ensuring excellent customer service, timely follow-up, and education regarding the practice’s services and specialties.

Essential Duties and Responsibilities:

• Referral Development:

  • Build and maintain strong relationships with physicians, medical offices, and referral sources.
  • Develop and execute outreach strategies to increase referral volume and market share.
  • Identify new business opportunities by analyzing referral trends and market data.

• Provider Communication & Support:

  • Serve as the primary contact for referring offices, addressing questions, concerns, and service needs.
  • Provide education to referring physicians and staff regarding the practice’s services, specialties, and procedures.
  • Ensure referring providers receive timely updates on patient progress when appropriate.

• Marketing & Outreach:

  • Conduct regular on-site visits to physician offices, hospitals, and clinics.
  • Coordinate educational events, lunch-and-learns, and presentations to enhance visibility and strengthen partnerships.
  • Collaborate with the marketing team to support brand awareness and community engagement.

• Operational Excellence:

  • Track and report referral patterns, outreach activities, and outcomes.
  • Partner with leadership to develop strategies that align with organizational growth goals.
  • Assist in resolving issues that may impact referral satisfaction or continuity of care.

Knowledge, Skills, & Abilities:

Bachelor’s degree in business, Marketing, Healthcare Administration, or related field (preferred).

• 2+ years of experience in physician relations, healthcare marketing, business development, or related role.
• Strong knowledge of healthcare operations, referral processes, and medical terminology.
• Excellent communication, interpersonal, and presentation skills.
• Ability to travel within assigned territory to meet with providers and referral sources.
• Self-motivated, results-driven, and able to work independently.

Key Competencies:

• Relationship Building & Networking
• Strategic Thinking & Business Development
• Customer/Provider Service Orientation
• Communication & Public Speaking
• Data Analysis & Reporting
• Professionalism & Integrity

Physical and Mental Demands:

The physical and mental demands described below are representative of those required to perform this job successfully. Reasonable accommodations may be provided for individuals with disabilities:

• Physical Requirements:

  • Occasionally required to stand, walk, and sit for extended periods.
  • Use hands to handle objects, tools, or controls; reach with hands and arms.
  • Occasionally required to climb stairs, balance, stoop, kneel, bend, crouch, or crawl.
  • Occasionally lift, push, pull, or move up to 20 pounds.

• Vision Requirements:

  • Close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Note:
This job description is intended to provide a general overview of the role. Additional responsibilities may be assigned, or duties modified by the department supervisor based on operational needs.

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